Nimble, founded by Siva Sivakumar, is targeting the $70B+ US pet market with state-of-the-art IoT enabled products that address the safety, fitness and health of pets. The company builds innovative IoT products and their flagship product, the Nimble Pet Monitor, tracks the dog’s environment temperature, humidity and location and alerts the pet parents if the dog is in an inhospitable environment. Another innovative product just launched by Nimble is the Furbit, a wearable health tracker for dogs that can monitor their location and activities.
It enables pet parents to set goals to track the progress of their dog’s fitness levels, get health insights, call a Vet through its first-of-its-kind mobile app. The App also features personalized pet services finder, learn & share pet parent community, a pet health record management, and other furry fun features.
Speaking on the acquisition, Siva Sivakumar, CEO and Founder, Nimble said, “Technology for pets is moving extremely fast. We envision a world where every pet is healthy, safe, fit and cared for. We are passionate about using technology to enhance the quality of pets’ life. Waggle has a unique expertise in telling a fun and appealing story and reaching a wide audience. Bringing Waggle into the Nimble home allows us to continue their mission of informing and entertaining while also providing their audience with personalized access to the pet monitoring solutions we’ve demonstrated that they love. With Waggle, we see the opportunity to give people a community and home centered on the love they have for their pets, and bring them real, tangible benefits for participating.”
Waggle Inc, founded in 2016 is a fast-growing online community of pet owners for video distribution of animal content and email newsletters targeting city-specific dog owners with relevant information and events in their area. The social platform has more than 8M active users, 25M monthly users and clocks over 200M minutes of monthly video views.
Waggle was created by Broadway Video Ventures, the digital media arm of Broadway Video (production company behind SNL, The Tonight Show Starring Jimmy Fallon, etc.). Waggle is backed by top venture capital funds, including Lowercase Capital and Raine Ventures, and creative agencies such as UTA.
